Terms & Conditions

Shopranch provides an AI-powered assistant that helps businesses handle customer conversations, orders, appointments and FAQs on WhatsApp (Instagram support is planned but not yet available), along with a dashboard to configure and monitor it. Shopranch is not affiliated with, endorsed by, or an official partner product of Meta Platforms, Inc., Google LLC, or Amazon Web Services, Inc. — we build on top of their publicly available business platforms and APIs.

• You must be at least 18 years old and able to form a binding contract to create an account.
• You must sign up on behalf of a real, lawfully operating business you own or are authorised to represent.
• You are responsible for the accuracy of the information you provide and for keeping your login credentials secure.
• You are responsible for all activity that occurs under your account, including actions taken by staff you give access to.

• Shopranch offers several paid subscription plans (see our Pricing page), billed monthly, plus a Custom plan priced individually for larger businesses.
• New accounts may be eligible for a free trial period (currently up to 7 days) with no payment required. We may change or discontinue trial eligibility at any time.
• Paid subscriptions are billed automatically each period through our payment partner, Razorpay, until you cancel.
• You can change or cancel your plan at any time from your dashboard's Billing page. Cancelling keeps your access active through the end of your current billing period — we do not cut off access immediately, and we do not provide partial-period refunds except where required by law.
• If a payment fails or your subscription lapses, we provide a short grace period during which your WhatsApp assistant shows a static "please contact us" message instead of replying normally, before access is fully suspended.
• Prices are subject to change with reasonable advance notice; changes apply from your next billing cycle, not retroactively.

You agree that you will:

• Comply with WhatsApp's Business Messaging Policy and Meta's Commerce Policies at all times.
• Only message customers who have opted in to receive messages from your business, per WhatsApp's own opt-in requirements.
• Not use the Service to send spam, unsolicited marketing outside an opted-in list, or content that is illegal, fraudulent, deceptive or infringing.
• Not sell or offer goods or services that are illegal, counterfeit, or prohibited by Meta's Commerce Policies.
• Not attempt to reverse-engineer, disrupt, or gain unauthorised access to the Service or its underlying infrastructure.

We may suspend or terminate accounts that violate this section, particularly where a violation risks our own standing with Meta, Google, AWS or Razorpay.

You retain ownership of the business data, product catalogs, knowledge-base documents and customer data you upload to or generate through the Service ("Your Content"). You grant Shopranch a licence to host, process, and use Your Content solely to provide and improve the Service for you.

As between you and Shopranch, you are the data fiduciary (controller) for your own customers' personal data, and Shopranch acts as your data processor for that data — see our Privacy Policy, Section 10, for what this means in practice. You are responsible for having the appropriate rights and consents to upload and process any data through the Service.

The Service depends on third-party platforms that we do not control, each with their own separate terms and, in some cases, their own costs:

WhatsApp Business Platform (Meta) — billed to you directly

Shopranch is registered with Meta as a Technology Provider. Under this model, Meta bills the connected WhatsApp Business Account directly — not Shopranch. After you connect your WhatsApp number through the Service, you (or your business) are responsible for adding a payment method in your own Meta Business Manager account. Meta invoices you directly for any billable WhatsApp usage, at rates Meta sets and can change at its own discretion — see business.whatsapp.comfor Meta's current published pricing. Shopranch never sees or processes this payment; it happens entirely between you and Meta.

Under Meta's current pricing model, replies your assistant sends within 24 hours of a customer messaging you — which covers normal day-to-day conversations — are not billed by Meta at all. Shopranch's Campaigns (broadcast messages) and Automations (automatic status-triggered messages) send WhatsApp template messages, which can reach a customer outside that 24-hour window. Under Meta's current pricing, template messages sent this way may be billed by Meta, at rates Meta sets and can change at its own discretion — any such charges are billed directly to your own WhatsApp Business Account, exactly like the general billing arrangement described above, never to Shopranch. See business.whatsapp.comfor Meta's current published pricing before sending a broadcast or turning on an automation you expect to reach customers outside an active conversation.

Fair Use Policy — AI conversation limits

The "AI conversations/month" figure on each Shopranch plan (see Pricing) is a fair-use limit on Shopranch's own AI-processing usage — it exists so the AI infrastructure shared across all Shopranch customers stays reliable and reasonably priced for everyone, and is unrelated to, and does not represent, any billing arrangement with Meta. If your business reaches its plan's monthly cap, your assistant stops generating new automatic replies for the rest of that calendar month — your customers' messages are still received and stored, never dropped, and are instead flagged for a human at your business to handle directly — until the cap resets the next month or you upgrade to a higher or Custom plan.

AI processing & voice transcription (AWS) — included in your Shopranch subscription

Generating AI replies (Amazon Bedrock), transcribing voice notes (Amazon Transcribe) and storing files (Amazon S3) all incur AWS usage costs, which are likewise included in your subscription price rather than billed separately.

Payments for your Shopranch subscription (Razorpay)

Razorpay may charge standard payment-processing fees as part of handling your subscription payment; these are not added on top of your listed plan price.

Payment integrations you connect (e.g. your own Razorpay account)

Separately from your own Shopranch subscription above, you can connect your own payment gateway account — currently Razorpay — under Dashboard → Integrations, so you can accept prepaid payments from your customers via a payment link. If you do, you are contracting directly with that provider under its own terms and fee schedule for your account — Shopranch is not a party to that relationship and is not responsible for any fees, disputes, chargebacks, refunds, or other issues arising from it. Shopranch only calls the provider's API, using the credentials you supply, to create a payment link on your instructions (for example, when your assistant or your staff sends one to a customer for an order); we never receive, hold, or process the resulting funds — money paid through a link you send settles directly into your own connected account, never Shopranch's. Your integration credentials are stored encrypted (see our Privacy Policy, Section 2.3), and you can disconnect the integration at any time from the Integrations page — this stops us from using it and deletes the stored credentials.

Because the Service depends on these third parties, an outage, policy change, or rate change by Meta, Google, AWS or Razorpay may affect the Service's availability, features, or future pricing, and Shopranch is not liable for the acts or omissions of these third parties themselves.

The Service, including its software, design and branding, is owned by Shopranch and protected by applicable intellectual property laws. Except for the limited right to use the Service as intended, nothing in these Terms transfers any Shopranch IP to you.

We aim for high reliability but do not guarantee the Service will be uninterrupted or error-free, particularly given our dependency on third-party platforms outside our control. The Service is provided "as is" and "as available", without warranties of any kind, express or implied, to the maximum extent permitted by law.

Shopranch connects to WhatsApp using Meta's coexistencemode, not an exclusive integration — your number and message history stay directly accessible to you through the ordinary WhatsApp Business App at all times, independently of Shopranch's own uptime. If the Service is ever unavailable, you are never locked out of your own WhatsApp number or customer conversations; you can continue messaging customers manually through WhatsApp itself in the meantime.

The Service uses an AI model to generate chat replies automatically; while we configure it to answer using your business data, AI-generated responses can occasionally be incomplete or incorrect, and neither you nor your customers should treat them as guaranteed accurate. As a safety measure, the assistant is instructed to never request One-Time Passwords (OTPs), passwords, or full card/bank account details from a customer, and we send a one-time notice to each customer at the start of a chat session reminding them not to share this information and to hide sensitive numbers before sending a payment-proof screenshot — see our Privacy Policy for details. This notice is a safety measure, not a guarantee: if a customer chooses to share sensitive information in chat despite it, Shopranch is not liable for any resulting loss, and you (as the Business Owner) remain responsible for how you and your staff handle any such information you become aware of — for example, if you take over a chat and receive it directly.

To the maximum extent permitted by law, Shopranch will not be liable for any indirect, incidental, special or consequential damages, or for loss of profits, revenue, data or goodwill, arising from your use of the Service. Our total liability for any claim arising from these Terms or the Service will not exceed the amount you paid Shopranch in the 3 months preceding the claim.

You may stop using the Service and cancel your subscription at any time from your dashboard. We may suspend or terminate your account if you materially breach these Terms, misuse the Service, or if required to protect the Service, other users, or our standing with our own platform partners (Meta, Google, AWS, Razorpay). Sections that by their nature should survive termination (e.g. limitation of liability, payment obligations already incurred) will continue to apply.

You can also delete your account outright from your dashboard (Profile → Delete account). When you do, your account is closed immediately and your data is scheduled for permanent erasure after a 15-day grace period, during which you can email us from your registered address to restore it. Deleting your account does not, by itself, refund fees already paid or cancel obligations already incurred. See our Privacy Policy for exactly what is retained and erased. Separately, you can disconnect your WhatsApp number at any time (Connect WhatsApp → Disconnect), which stops the assistant and Shopranch's processing of new messages for that number without closing your account.

These Terms are governed by the laws of India. Any dispute arising from these Terms or the Service will be subject to the exclusive jurisdiction of the courts of India.

We may update these Terms from time to time. For material changes, we will notify you by email or an in-dashboard notice before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

Questions about these Terms? Write to us at support@shopranch.in, call +91 63790 99784, or visit our Contact page.